Here are 10 ways to make money in Web3, tailored for someone interested in ads and community management, with practical steps to get started:
1. Community Management for Web3 Projects:
What it is: Managing and growing Discord, Telegram, or X (Twitter) communities for crypto and NFT projects.
How to start:
- Learn Web3 basics (blockchains, tokens, DAOs, etc.).
- Build a sample community on Discord to showcase your skills.
- Offer moderation, engagement, and content support.
- Find gigs on platforms like Dework, CryptoJobsList, and LinkedIn.
Earning potential: $500–$5,000/month depending on project size and experience.
2. Social Media Management for Web3 Brands:
What it is: Running Web3 startups’ social accounts, creating content, and engaging with the community.
How to start:
- Study successful accounts (Lens Protocol, Arbitrum, Zora).
- Learn how to write threads, memes, and market updates that resonate with crypto audiences.
- Use scheduling tools like Typefully or Buffer.
- Pitch your services to DAOs or NFT projects.
Earning potential: $20–$100/hour or monthly retainers.
3. Content Creation and Education:
What it is: Producing explainer content (articles, videos, infographics) about Web3 topics.
How to start:
- Pick a content niche: DAOs, NFTs, or DeFi.
- Post consistently on X, YouTube, or Mirror.xyz.
- Collaborate with projects for sponsored content or affiliate deals.
Earning potential: $200–$10,000/month from sponsorships and freelance work.
4. Running Web3 Ad Campaigns:
What it is: Managing paid ad campaigns on crypto-friendly platforms or Web3-native ad networks.
How to start:
- Learn privacy-compliant advertising (since Google and Meta restrict crypto ads).
- Use decentralized ad networks like Adshares, MadNetwork, or Coil.
- Offer campaign management, analytics, and growth strategy.
Earning potential: Commission or retainers based on ad spend.
5. Influencer and Ambassador Roles:
What it is: Representing a Web3 brand or DAO and promoting it through your own network.
How to start:
- Grow your personal brand on X, Farcaster, or TikTok.
- Apply to ambassador programs (Polygon, Chainlink, Arbitrum).
- Share educational or promotional content to earn tokens or stipends.
Earning potential: $200–$3,000/month plus token rewards.
6. Freelance Marketing & Growth Consulting:
What it is: Helping Web3 startups attract users through marketing and community engagement strategies.
How to start:
- Learn Web3 growth loops, token incentives, and referral systems.
- Offer growth audits or launch strategies.
- List on platforms like Braintrust, Talent Protocol, and Upwork.
Earning potential: $1,000–$10,000 per project.
7. Moderation and DAO Operations:
What it is: Maintaining community spaces, verifying members, and helping manage governance votes or onboarding.
How to start:
- Join a few DAOs (like BanklessDAO or Forefront) and volunteer first.
- Learn tools like Snapshot, Coordinape, and Discord bots.
- Get paid in stablecoins or governance tokens.
Earning potential: $15–$40/hour or token grants.
8. Affiliate and Referral Programs:
What it is: Earning crypto by promoting products or exchanges.
How to start:
- Join affiliate programs from exchanges (Binance, Bybit, OKX) or wallets (Ledger, Trezor).
- Create content or threads promoting useful tools with your link.
- Track conversions and optimize for engagement.
Earning potential: Commission-based (2–50% per signup or trade).
9. Event Management and Community Partnerships:
What it is: Organizing online or IRL (in-real-life) events for Web3 brands to grow communities.
How to start:
- Learn event planning and sponsorship outreach.
- Host Spaces or AMAs with founders.
- Partner with DAOs to run local meetups or hackathons.
Earning potential: $500–$10,000 per event or retainer.
10. Building a Web3 Marketing Agency:
What it is: Combining community, ads, and content into a full-service Web3 growth agency.
How to start:
- Form a small team (community lead, designer, strategist).
- Specialize in a sector (DeFi, NFTs, gaming).
- Offer end-to-end marketing: ads, influencer outreach, and community management.
Earning potential: $5,000–$50,000/month depending on client base.
How to Get Started Overall
1. Learn the basics of Web3 culture, wallets, and on-chain tools.
2. Join a few Discords or DAOs related to marketing and community (like Krause House or Global Coin Research).
3. Build a public portfolio (Notion, Mirror, or website) showcasing case studies.
4. Start freelancing part-time and grow into a full-time Web3 marketer or manager.
